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AI-generated films enter China’s mainstream awards through new AIGC unit_我的网站

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一 | 由你来说：看完目前曝光的《The Duskbloods》信息，你觉得这款新作相比《艾尔登法环：黑夜君临》到底进步了多少？如果让你二选一，你会更期待哪一款？近日，《艾尔登法环：黑夜君临》Reddit社区中，一名玩家发帖表达了自己对《The Duskbloods》的“羡慕”，并直言自己越了解这款新作，就越觉得《艾尔登法环：黑夜君临》还有不少提升空间。

The 38th Hundred Flowers Awards ceremony is held in Beijing on August 10, 2026. Photo: VCGWhen the 38th Hundred Flowers Awards, one of China's three major film awards, concluded in Beijing on Tuesday, AI emerged as one of the event's new participants, alongside the stars on the red carpet and filmmakers receiving honors.
For the first time in the 64-year history of the awards, this year's edition introduced an AI-generated content (AIGC) recommendation unit, giving AI-generated films a new pathway into a major film award platform.
The move reflects a broader shift in the relationship between technology and cinema.
Rather than replacing filmmakers, AI is increasingly seen as a creative tool that lowers production barriers, expands visual possibilities and allows more people to turn ideas into films, Zhang Peng, an associate professor at Nanjing Normal University, told the Global Times.
The AIGC recommendation unit, launched on June 30, attracted 2,038 entries from around the world in just over a month. After evaluation, six productions received the "Hundred Flowers AIGC Recommendation Honor," covering categories including animation, visual effects, technology, creativity, directing and short films.
For many young filmmakers, AI has opened a new path into the industry. Multiple award-winning creators said at a seminar on the sidelines of the Hundred Flowers Awards that AI tools such as Jimeng and the Seedance model helped them with visual development, shot design, dubbing and maintaining emotional continuity.
Zhang Bohang, a representative of the team behind Yi Meng (A Dream), which won the award for Best Animated Work, said at the seminar that animation had long been a dream for the team, but high production costs had previously made it difficult to bring that dream to life. "The emergence of AI has given us a way to make our dreams come true," he said.
Lu Qiwei, a representative of the creative team behind Yecha Crossing the River, which won the Best Creative Work award, said at the seminar that Seedance allows creators to input characters, scenes, visual styles and directorial ideas, then select and organize the generated material themselves.
However, filmmakers at the event also emphasized that AI does not replace human creativity. Director Liu Shuheng, whose work Out of Control received recognition, said AI had lowered the threshold for creating visual images while raising the expectations for creators' decisions.
"AI makes it easier to create a picture, but it also makes people think more about why they choose to shoot it this way," Liu said at the seminar.
The shift is not limited to AI-powered filmmaking. The awards are also expanding recognition for emerging forms of storytelling.
The 38th Hundred Flowers Awards also introduced a new short-drama recognition section, marking the first time the awards had recognized short dramas. It marked the first time the awards had included short dramas in their recognition system, organizers said.
AI also featured prominently in the event's audience experience. Global Times reporters observed interactive installations that allowed audiences and celebrities to generate personalized digital keepsake photos, while AI was also used during the red-carpet livestream to provide real-time commentary, answer viewer questions and enhance visual backgrounds.
The Hundred Flowers Awards' embrace of AIGC comes as major Chinese film festivals increasingly explore AI's role in cinema.
Since its launch in 2024, the Beijing International Film Festival's AIGC Film Section has been the first dedicated section at a major film festival worldwide to focus on AI-powered image-making. Meanwhile, the Shanghai International Film Festival this year has launched a new "AI Studio" section, aiming to create the first experimental platform dedicated to exploring AI-assisted collaboration in film production.
From competition entries to audience experiences, these developments suggest that AI is no longer just a behind-the-scenes production tool, said Zhang.
"AI is gradually moving beyond being a filmmaking tool and becoming part of the broader film festival ecosystem," Zhang noted.
"From AI-generated films to short dramas, the move also shows how China's mainstream film platforms are embracing emerging formats and recognizing new forms of storytelling."
。据了解，《The Duskbloods》首发预计将提供超过10名角色，并拥有多张规模巨大、同时具备大量垂直空间的地图，单局游戏时长约为25至30分钟，而且角色还拥有非常夸张的机动性、技能以及空中战斗能力。帖子发布后，也有玩家指出，《The Duskbloods》并非完全不存在素材复用，因此“完全没有复用素材”的说法并不准确。还有玩家认为，两款游戏的开发环境本身就存在明显区别，《The Duskbloods》由任天堂发行，项目显然拥有任天堂方面的支持，同时宫崎英高也亲自参与了开发，而《艾尔登法环：黑夜君临》的情况则有所不同。因此，也有玩家认为，如果《艾尔登法环：黑夜君临》当初能够获得类似的资源和开发支持，最终呈现出的内容或许会有所不同。当然，目前《The Duskbloods》尚未正式发售，玩家看到的许多内容也来自网络测试和开发者采访，最终成品是否真能达到玩家期待仍然需要等待验证。