福尔摩斯：基本演绎法第一季

Bespoke tailor experiences top foreign tourists’ Shanghai travel list_我的网站

一 |     　　在市场震荡调整之时，资金持续涌入ETF。

二 |     

    Foreign tourists explore customized clothing services at the South Bund Soft Spinning Material Market in Shanghai. Photo: VCG
For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day. 
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers. 
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel. 
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing. 
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year. 
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence

Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture. 
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine. 
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors. 
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。8月19日以来，股票型ETF净流入超670亿元，其中宽基ETF成为“吸金”主力。　　据Choice测算，8月25日，股票型ETF净流入158.74亿元。其中，创业板ETF易方达净流入23.48亿元，中证500ETF南方净流入19.21亿元，中证1000ETF南方、科创50ETF华夏、科创半导体ETF华夏等净流入均超10亿元。　　拉长期限来看，8月19日至8月25日，短短5个交易日，股票型ETF净流入673.21亿元。

三 | 其中，宽基ETF成为“吸金”主力。具体来看，科创50ETF华夏净流入80.99亿元，沪深300ETF华泰柏瑞净流入63.11亿元，创业板ETF易方达净流入63.06亿元。此外，科创50ETF易方达、上证50ETF华夏等净流入均超27亿元。

四 | 　　半导体主题ETF关注度高企。

五 | 8月19日至8月25日，科创半导体ETF华夏净流入57.15亿元，半导体设备ETF国泰净流入18.44亿元，半导体设备ETF易方达净流入16.81亿元，芯片ETF华夏、科创芯片ETF嘉实等净流入均超10亿元。

六 | 　　从近期新成立ETF的持有人结构来看，机构投资者频频现身。其中，华夏中证A股ETF上市交易公告书显示，截至8月21日，该ETF前十名基金份额持有人包括洛书恒享CTA2号私募证券投资基金、长城证券、华泰证券等机构。　　更多增量资金可期，近期ETF新品密集上报。8月21日，华宝基金、永赢基金、招商基金等9家基金公司集中上报创业板电池ETF。更早之前，易方达基金、鹏华基金、国泰基金等10家基金公司上报首批创业板算力基础设施ETF，万家基金、华泰柏瑞基金等6家基金公司上报首批创业板金融科技ETF。　　有色板块关注度升温　　从ETF的市场表现来看，8月26日，有色主题ETF领涨。　　具体来看，有色金属ETF天弘、工业有色ETF平安、工业有色ETF万家等涨幅均超3%。　　从成交量看，创业板ETF易方达成交额超过60亿元，科创50ETF华夏、科创半导体ETF华夏等成交额均近60亿元。　　从公募基金最新动向看，近期有色主题基金持续“上新”。截至8月26日，8月已有3只有色主题基金成立，包括国泰海通中证有色金属矿业主题ETF、易方达中证工业有色金属主题ETF联接基金、宝盈中证工业有色金属主题指数基金。　　还有多只有色主题ETF有望入市。截至8月26日，天弘中证稀有金属主题指数基金、招商中证稀有金属主题ETF正在发行，广发中证工业有色金属主题ETF发布基金份额发售公告，即将启动发行。

七 | 　　工银瑞信基金认为，当前有色金属板块供给持续收紧，同时AI与新能源等领域新兴需求快速发展，拉动板块业绩高速增长，叠加海外宏观政策催化与市场风格切换，板块波动后仍有望延续上行。对于黄金板块，当前处于“政策预期修复，实际利率高位约束”的拉锯格局。一方面，美债与企业债集中发行推高债券收益率，流动性仍偏紧；另一方面，通胀缓和压制美联储进一步紧缩的预期，对黄金价格形成一定支撑。　　作者：赵明超责任编辑：孙同怀。

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Published on:22:48:10